Hola, I'm Fiamma
As a passionate advocate for user needs and a data-driven thinker, I specialize in crafting user experiences that inspire, engage, and empower millions. With over 15 years of experience in marketing, I thrive at the intersection of business goals, digital platforms, creative ideation, and marketing automation.
My journey spans media communications, digital marketing, and eCommerce leading product-led growth across global teams in EMEA and diverse industries such as e-retail, mobility and subscription-based mobile apps.
The Way I Work
Ideate
Define
3
Test
6
5
Prototype
2
Empathize
Analyze
1
4
OBJECTIVE
Design thinking is a structured process aimed at enhancing user experiences efficiently.
Design sprints prioritize user needs, resulting in products and services that resonate with customers, enhancing competitiveness.
By focusing on objectives and rapid validation, design sprints foster effective collaboration within teams and mitigates risks.
When implemented correctly this method cultivates a culture of innovation within organizations.
Case Studies
Skills
Data
Analytics
Customer Research
Digital Marketing
Retail
Business
Branded
Content
UX
Design
Drivers
TRUST
Care about the small actions that make relationships unwavering.
INTEGRITY
Be coherent with your values, and choose courage over comfort.
COLLABORATION
Catalize value by embracing personal and cultural differences.
CURIOSITY
Always be learning from yourself and others, and allow yourself to fail.
PROGRESS
Celebrate small and constant progress over perfection.
KINDNESS
Practice compassion and empathetic conversations.